Logically | About Us

About Us

At Logically we are on a mission to improve the way we consume and interact with the news.

In recent years we have witnessed a breakdown in civic discourse, and polarization of our media and our politics. The effect of misinformation – the spread of which has only been exacerbated by social media – has furthered the decline in effective and constructive discourse in society. We believe that, although complex and far-reaching, these problems are not insurmountable. Using advanced AI technologies Logically builds tools that aim to improve the quality of the journalism we read and platforms that contextualize the heaps of information available to us so that we are better informed about the topics that matter to us.

Our Values

We are politically-conscious but non-partisan.

We are committed to accuracy and rigour when collecting and disseminating information.

We believe in the necessity of a fair and independent media.

We seek to develop extended rather than artificial intelligence.

We believe in the democratization of AI and the absolute imperative of its responsible use by stakeholders.

We recognize that digital technology's rapid evolution, combined with the financial structures of news outlets and social media organisations, have caused information saturation and civic disenchantment.

We empathize with the constraints and challenges that users face in interacting with the news ecosystem, and believe that it is the responsibility of businesses and institutions to address these challenges.

We strive to promote diversity within our workplace, and within the creative process that shapes our technology and platform.

We welcome all other efforts in this arena and seek to collaborate wherever possible.

We affirm both the positive social applications of data and people’s agency in managing it.

To improve civic discourse.

To provide insight into and analysis of the news.

To value credibility and context, placing them at the heart of digital news approaches.

To guide people away from echo chambers and filter bubbles, and to expose them to different beliefs, ideas and perspectives.

To enable and encourage constructive discourse between communities.

To facilitate critical thinking.

To provide future generations with an awareness of:

Ownership of and right to control their data.

The economics of content online.

How to access rigorous, trustworthy information.

To monitor the forces that shape news coverage, and educate people about these dynamics.

To foster web literacy.

To provide individuals and professionals with the tools to face the challenges of the misinformation ecosystem by:

Detecting various degrees of misinformation.

Classifying these instances.

Recording them so as to create a long-term picture of their evolution.

We recognize the constantly-evolving nature of the misinformation ecosystem and aim to adapt to the challenges this poses.

The seeds of Logically were sown in 2016 when our founder and CEO – studying at MIT – observed the breakdown in the discourse between friends as they tried to discuss the US presidential elections. It reminded him of his own experiences of conversation in the UK during the Brexit referendum. He was struck by the hyper-partisan, aggressive nature of these discussions in which neither side seemed prepared to cede anything to their opponents.

Logically was born as a response to these problems. The first employee joined in July 2017 and has subsequently grown to around 70 members of staff across the UK and India.

The first Logically App was launched in April 2019 in India in time for the general election and integrated contextualised newsfeeds and a bespoke fact-checking service. Thousands of requests were made to our fact-checking team through the app during the election. This Summer Logically will be releasing its UK app offering a whole host of new features. Visit our product page to find out more.

Logically Team


Logically’s fact-checking team is at hand to help users verify claims that they find online. At a time when misinformation is an increasing problem in India and around the world, Logically’s fact-checkers have been trained to international standards to research the facts behind the headlines and ensure that our users are able to stay safe from misinformation.

Suchita Goel J

Senior Analyst & Supervisor

Suchita Goel J is the Senior Analyst and Supervisor at Logically and leads a team of 25 Fact-Checkers and moderators. A Post Graduate in Commerce from the University of Mysore, her fascination with misinformation and the issues surrounding ‘fake news’ led her to Logically, where she has now been for 2 years, making her one of the longest-serving members of staff.

Vivek J


Vivek J has been working at Logically as an analyst since December 2017 and is currently one of the Supervisors overseeing the Fact-Checking team. He has worked for almost two years extensively studying biases and logical fallacy in both mainstream and social media. He brings a huge amount of technical knowledge to the Fact-Checking team.

Rajini KG


Rajini K.G has a Bachelor’s degree in Science from the University of Mysore and has 3 years of experience as a Data Process Analyst in a KPO. She joined Logically in December 2017 and is currently working as a Supervisor.

Developers, designers, data scientists and annotators constitute Logically’s Tech team. In order to train Logically’s algorithms, our specialist journalists have annotated over 20 million sentences of news content. While developers optimise and consolidate Logically’s back-end, our designers shape its front-end. Our data scientists are developing statistical verification pipelines and honing our misinformation detection and classification models.

Our Product team intersects between the business and technology and acts as the voice of the user. Defining the vision and guiding the commercial success of our products it leads the cross-functional team that is responsible for building and improving them.

Logically’s Outreach, Business Development, Social Media and Marketing teams represent our front-facing, collaborative interests. Together they explore and nurture partnerships with the public and private sectors, secure grants and fundings for Logically, and ensure Logically’s online presence is diverse, responsive, and engaging on all channels.